#Luminar technology driver
#Luminar technology software

It's also a vital sensor to support new ADAS features such as automotive emergency braking (AEB) and automated cruise control, which are offered as standard in many new vehicles today.Īs automated or hands-free highway driving features are being made available on many new vehicles, there is a growing demand for lidar technology from companies like Luminar, including from top automakers like Mercedes Benz for its level-2 and higher autonomous driving systems. Lidar sensors are usually paired with cameras, radar and other perception software.

#Luminar technology driver

Luminar's lidar technology acts as an extra set of eyes on the road for advanced driver assist systems (ADAS) and autonomous driving capabilities. More advanced lidar sensors can also determine if an object is moving towards or away from a vehicle.

The laser beams reflected back are used to create a 3D rendering of the environment around a vehicle, and can accurately identify pedestrians, vehicles, bicyclists, infrastructure and other hazards. The term 'lidar' is an acronym for 'light detection and ranging.' The technology works by sending out pulses of invisible laser light and measuring the time it takes the light to reflect back off solid objects. What is LiDAR and Why is it Important for Automakers? 'We're attracting the best leaders in the world in their fields to execute our vision and deliver on the future of transportation.' 'With industry-defining technology and now nearly a dozen major commercial wins in hand, Luminar is ready for its next phase of leadership as we focus all-in on execution,' said Luminar Founder and CEO, Austin Russell. Luminar said that Lubeck leadership will enable the company to vigorously defend itself against any intellectual property right disputes surrounding its lidar technology. Prior to Luminar, Lubeck served as the chief IP counsel at Tesla.īefore joining Tesla Lubeck served as counsel to Apple during the smartphone patent wars of the last decade. Lubeck joined Luminar to lead its IP efforts and strategy. Luminar alos hired Chris Lubeck as head of intellectual property.

#Luminar technology software

Luminar says that Moore brings an intense 'build and ship' mentality and deep experience in embedded software and systems engineering to the startup. Moore will lead Luminar's software program and contribute to its vision for next-generation safety and autonomy. Luminar also provides the long-range lidar for NVIDIA's DRIVE Hyperion autonomous vehicle platform that's also being used by Lucid Group for the Air sedan.Īlso joining Luminar is CJ Moore, who served for seven years as director of Tesla's Autopilot software before leaving the electric car company to join computer giant Apple Inc as director of autonomous systems for its secretive Apple Car project. Over the past decade, Ozcelik scaled Nvidia's automotive business into a multi-hundred million dollar revenue business. Ozcelik will serve as Luminar's executive vice president and general manager to oversee lidar product development, R&D, program management, and Luminar's semiconductor subsidiaries. The company recently added ex Apple, Tesla and Nvidia engineers to round out its leadership team as its looks to expand in the auto industry.Īmong the new top talent joining Luminar are Taner Ozcelik, the founder of Nvidia's growing automotive hardware business.

The latest high-profile new hires by lidar hardware and software developer Luminar Technologies Inc (NASDAQ: LAZR) are an example of that. Tech companies like Apple, Nvidia and Tesla in Silicon Valley often poach top talent from competitors, as the region has always been a highly competitive environment for companies to make a name for themselves.